https://www.anastasiaarmstrong.com.au/work daily 0.75 2026-05-13 https://www.anastasiaarmstrong.com.au/work/building-a-design-system-in-claude-design monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/f9ac0021-0ecf-483d-b64e-181e606fe666/Case-Study-V1-Editorial.png Work - Building a Design System in Claude Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/work/roadside-tracking-experience monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/8d06e151-8441-42e0-befa-07e415e051e2/Tracking-Experience.png Work - Tracking the Experience - Make it stand out Actionable insights https://www.anastasiaarmstrong.com.au/work/partner-portal monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/83f9a3f4-cf68-420f-b831-a479a6efd42b/Business-Experience.png Work - Business Portal (B2B) - Make it stand out Delivering B2B and B2C https://www.anastasiaarmstrong.com.au/work/salesforce monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/13adb444-f68d-4e48-861a-55d58df4db04/CX-01-Design-Thinking-Framework.png Work - CX Lead | Global Platform Transformation (Salesforce, Pardot & Sitecore) - Make it stand out Design thinking artefact created for global teams to embrace human-centred design https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/dc642dbb-1853-415a-954d-59baee8e3031/CX-02-Persona-Matrix-2.png Work - CX Lead | Global Platform Transformation (Salesforce, Pardot & Sitecore) - Make it stand out Created persona artefacts for global acquisition and account management teams https://www.anastasiaarmstrong.com.au/work/accessibility-and-inclusion-strategy monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/d9542a0a-5084-46f0-890f-78f8f4baeb89/Digital-Inclusion-Strategy.png Work - CX Lead | Digital Inclusion Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/work/hr-power-bi-dashboards monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/13b5e934-4668-44e8-9d5a-a99ced2985c4/Case-Study-Manager-Dashboard.png Work - Service Design | Workforce Intelligence Dashboard - Make it stand out Example screen of the dashboard https://www.anastasiaarmstrong.com.au/work/providers-and-risk monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/cdc3782c-c0e5-4e05-85fe-f230495645d6/Case-Study-Risk-Compliance.png Work - Service Design | Provider Risk & Compliance Experience - Make it stand out From burdensome to navigable https://www.anastasiaarmstrong.com.au/work/passkey monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/5104410d-a8aa-4ad7-8251-1b0ddf981921/Case-Study-Passkey.png Work - Service Design | Passkey Authentication — Usability Research & Experience Design - Make it stand out Passkey design https://www.anastasiaarmstrong.com.au/work/cross-agency-projects monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/17c5adc0-2807-4d69-a06f-2f2e8dc08aff/Cross-Agency-Notifications.png Work - Service Design | Cross-Agency Notifications & Customer Success Pilots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/work/parent-pathways monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/7afb4637-c129-4d92-8b6f-0526d8f3affe/Parent-Pathways-2.png Work - Lead Service Designer | Parent Pathways — Employment Services Transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/work/onboarding-customers monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/005dd4ad-f9c7-48eb-8064-e8b7b4a77737/Onboarding.png Work - Service Design | B2B & B2C Onboarding Experience - Make it stand out onboarding business and member https://www.anastasiaarmstrong.com.au/work/new-superannuation-fund-customer-experience monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/fa10ae59-8a40-435b-a65e-1109040f2dee/Superannuation-Merger.png Work - Experience Designer | Superannuation Merger — Customer Experience Transformation - Make it stand out Two funds, one Day 1 design https://www.anastasiaarmstrong.com.au/work/translink monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/aeeaeb0f-005c-4069-8b3a-5833caf7005d/Public-Transport-Mobile-App.png Work - Product & Experience Lead | Public Transport Mobile App - Make it stand out Mobile site to native for transportation https://www.anastasiaarmstrong.com.au/work/augmented-reality-for-transport-app monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/dcd3ac72-624c-47e1-afbd-7e77d59998a6/AR-Land-Resumption.png Work - Digital Innovation Lead | Augmented Reality for Land Resumption Engagement - Make it stand out Augmented reality land resumption https://www.anastasiaarmstrong.com.au/work/digital-transformation-for-state-schools monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623334757423-HA9DWXKV5Q7RDN2BYC4I/project-det.jpeg Work - Digital Experience Lead | Enterprise School Network Platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623334850990-J159OFWFSGON86UPSJZZ/screencapture-autismhub-education-qld-gov-au-2021-06-11-00_17_41.png Work - Digital Experience Lead | Enterprise School Network Platform https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623334906215-5RGMXV83U4WBYHZT4X2W/screencapture-eqi-au-2021-06-11-00_16_5.png Work - Digital Experience Lead | Enterprise School Network Platform https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623335245589-02HFA7NPKEZW2C2I54ED/ios-qschools.jpg Work - Digital Experience Lead | Enterprise School Network Platform https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623334912201-MBY4KT1AZWXR8WCVVEKP/screenshot-teachqld.png Work - Digital Experience Lead | Enterprise School Network Platform https://www.anastasiaarmstrong.com.au/work/your-rights-crime-and-the-law monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623333675956-PTIPC4B5304XUI61JQBX/project-yrcl.jpeg Work - Digital Product Lead | Whole-of-Government Topic-Based Web Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/thoughts daily 0.75 2025-07-28 https://www.anastasiaarmstrong.com.au/thoughts/experiential-retail monthly 0.5 2025-07-28 https://www.anastasiaarmstrong.com.au/thoughts/customer-experience-its-not-about-the-tv monthly 0.5 2021-06-11 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623375754366-0NSR262ORVGD1MHR4OG4/blog-post-a.png Thoughts - Customer experience – ‘It’s not about the TV’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/home daily 1.0 2026-05-14 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/9967b8f3-ab36-4fda-9eba-512e6ce41c82/IMG_1311.jpeg https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/ab5768d1-f85e-40fb-bc6e-428208597e3c/Screenshot+2026-05-14+at+11.15.45%E2%80%AFpm.png Home I've been doing customer centred digital delivery since 2012. I work end-to-end. From messy problem to tested solution. Research, strategy, journey mapping, screen design, stakeholder narrative. Fast, and with a bias for getting things in front of real people as quickly as possible. What's changed recently is the speed at which I can do all of this. I'm AI-native. I use Claude, Claude Design, Claude Cowork, Claude Code, Figma Make, ChatGPT, and Microsoft Copilot not as shortcuts but as thinking partners, compressing weeks into days without losing the rigour. I've built my own agents, created design systems in hours, and embedded agentic AI solutions into future state experiences. I apply behavioural science to how I design. I work across primary and secondary research. And I bring the whole story together for the people who need to say yes.