https://www.anastasiaarmstrong.com.au/work daily 0.75 2026-05-13 https://www.anastasiaarmstrong.com.au/work/building-a-design-system-in-claude-design monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/f9ac0021-0ecf-483d-b64e-181e606fe666/Case-Study-V1-Editorial.png Work - Building a Design System in Claude Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/work/roadside-tracking-experience monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/8d06e151-8441-42e0-befa-07e415e051e2/Tracking-Experience.png Work - Tracking the Experience - Make it stand out Actionable insights https://www.anastasiaarmstrong.com.au/work/partner-portal monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/83f9a3f4-cf68-420f-b831-a479a6efd42b/Business-Experience.png Work - Business Portal (B2B) - Make it stand out Delivering B2B and B2C https://www.anastasiaarmstrong.com.au/work/salesforce monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/13adb444-f68d-4e48-861a-55d58df4db04/CX-01-Design-Thinking-Framework.png Work - CX Lead | Global Platform Transformation (Salesforce, Pardot & Sitecore) - Make it stand out Design thinking artefact created for global teams to embrace human-centred design https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/dc642dbb-1853-415a-954d-59baee8e3031/CX-02-Persona-Matrix-2.png Work - CX Lead | Global Platform Transformation (Salesforce, Pardot & Sitecore) - Make it stand out Created persona artefacts for global acquisition and account management teams https://www.anastasiaarmstrong.com.au/work/accessibility-and-inclusion-strategy monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/d9542a0a-5084-46f0-890f-78f8f4baeb89/Digital-Inclusion-Strategy.png Work - CX Lead | Digital Inclusion Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/work/hr-power-bi-dashboards monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/13b5e934-4668-44e8-9d5a-a99ced2985c4/Case-Study-Manager-Dashboard.png Work - Service Design | Workforce Intelligence Dashboard - Make it stand out Example screen of the dashboard https://www.anastasiaarmstrong.com.au/work/providers-and-risk monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/cdc3782c-c0e5-4e05-85fe-f230495645d6/Case-Study-Risk-Compliance.png Work - Service Design | Provider Risk & Compliance Experience - Make it stand out From burdensome to navigable https://www.anastasiaarmstrong.com.au/work/passkey monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/5104410d-a8aa-4ad7-8251-1b0ddf981921/Case-Study-Passkey.png Work - Service Design | Passkey Authentication — Usability Research & Experience Design - Make it stand out Passkey design https://www.anastasiaarmstrong.com.au/work/cross-agency-projects monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/17c5adc0-2807-4d69-a06f-2f2e8dc08aff/Cross-Agency-Notifications.png Work - Service Design | Cross-Agency Notifications & Customer Success Pilots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/work/parent-pathways monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/7afb4637-c129-4d92-8b6f-0526d8f3affe/Parent-Pathways-2.png Work - Lead Service Designer | Parent Pathways — Employment Services Transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/work/onboarding-customers monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/005dd4ad-f9c7-48eb-8064-e8b7b4a77737/Onboarding.png Work - Service Design | B2B & B2C Onboarding Experience - Make it stand out onboarding business and member https://www.anastasiaarmstrong.com.au/work/new-superannuation-fund-customer-experience monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/fa10ae59-8a40-435b-a65e-1109040f2dee/Superannuation-Merger.png Work - Experience Designer | Superannuation Merger — Customer Experience Transformation - Make it stand out Two funds, one Day 1 design https://www.anastasiaarmstrong.com.au/work/translink monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/aeeaeb0f-005c-4069-8b3a-5833caf7005d/Public-Transport-Mobile-App.png Work - Product & Experience Lead | Public Transport Mobile App - Make it stand out Mobile site to native for transportation https://www.anastasiaarmstrong.com.au/work/augmented-reality-for-transport-app monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/dcd3ac72-624c-47e1-afbd-7e77d59998a6/AR-Land-Resumption.png Work - Digital Innovation Lead | Augmented Reality for Land Resumption Engagement - Make it stand out Augmented reality land resumption https://www.anastasiaarmstrong.com.au/work/digital-transformation-for-state-schools monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623334757423-HA9DWXKV5Q7RDN2BYC4I/project-det.jpeg Work - Digital Experience Lead | Enterprise School Network Platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623334850990-J159OFWFSGON86UPSJZZ/screencapture-autismhub-education-qld-gov-au-2021-06-11-00_17_41.png Work - Digital Experience Lead | Enterprise School Network Platform https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623334906215-5RGMXV83U4WBYHZT4X2W/screencapture-eqi-au-2021-06-11-00_16_5.png Work - Digital Experience Lead | Enterprise School Network Platform https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623335245589-02HFA7NPKEZW2C2I54ED/ios-qschools.jpg Work - Digital Experience Lead | Enterprise School Network Platform https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623334912201-MBY4KT1AZWXR8WCVVEKP/screenshot-teachqld.png Work - Digital Experience Lead | Enterprise School Network Platform https://www.anastasiaarmstrong.com.au/work/your-rights-crime-and-the-law monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623333675956-PTIPC4B5304XUI61JQBX/project-yrcl.jpeg Work - Digital Product Lead | Whole-of-Government Topic-Based Web Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/thoughts daily 0.75 2025-07-28 https://www.anastasiaarmstrong.com.au/thoughts/experiential-retail monthly 0.5 2025-07-28 https://www.anastasiaarmstrong.com.au/thoughts/customer-experience-its-not-about-the-tv monthly 0.5 2021-06-11 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623375754366-0NSR262ORVGD1MHR4OG4/blog-post-a.png Thoughts - Customer experience – ‘It’s not about the TV’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/home daily 1.0 2026-05-07 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/9967b8f3-ab36-4fda-9eba-512e6ce41c82/IMG_1311.jpeg