https://www.anastasiaarmstrong.com.au/work daily 0.75 2026-05-10 https://www.anastasiaarmstrong.com.au/work/salesforce monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/13adb444-f68d-4e48-861a-55d58df4db04/CX-01-Design-Thinking-Framework.png Work - CX Lead | Global Platform Transformation (Salesforce, Pardot & Sitecore) - Make it stand out Design thinking artefact created for global teams to embrace human-centred design https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/dc642dbb-1853-415a-954d-59baee8e3031/CX-02-Persona-Matrix-2.png Work - CX Lead | Global Platform Transformation (Salesforce, Pardot & Sitecore) - Make it stand out Created persona artefacts for global acquisition and account management teams https://www.anastasiaarmstrong.com.au/work/accessibility-and-inclusion-strategy monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/f8932002-8fb6-4781-a7b8-63124a7f40db/Screenshot+2025-07-28+at+11.10.17%E2%80%AFAM.png Work - CX Lead | Digital Inclusion Strategy - Make it stand out Inclusion is for all citizens https://www.anastasiaarmstrong.com.au/work/hr-power-bi-dashboards monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/13b5e934-4668-44e8-9d5a-a99ced2985c4/Case-Study-Manager-Dashboard.png Work - Service Design | Workforce Intelligence Dashboard - Make it stand out Example screen of the dashboard https://www.anastasiaarmstrong.com.au/work/providers-and-risk monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/cdc3782c-c0e5-4e05-85fe-f230495645d6/Case-Study-Risk-Compliance.png Work - Service Design | Provider Risk & Compliance Experience - Make it stand out From burdensome to navigable https://www.anastasiaarmstrong.com.au/work/passkey monthly 0.5 2026-05-10 https://www.anastasiaarmstrong.com.au/work/cross-agency-projects monthly 0.5 2026-05-10 https://www.anastasiaarmstrong.com.au/work/parent-pathways monthly 0.5 2026-05-10 https://www.anastasiaarmstrong.com.au/work/onboarding-customers monthly 0.5 2026-05-10 https://www.anastasiaarmstrong.com.au/work/new-superannuation-fund-customer-experience monthly 0.5 2026-05-10 https://www.anastasiaarmstrong.com.au/work/translink monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623375090715-GGC3Q81HAHEY884YDGSM/cover-mockup.jpeg Work - Product & Experience Lead | Public Transport Mobile App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623375102408-EGNT30MVUIWRZAOX9CIY/gallery.jpeg Work - Product & Experience Lead | Public Transport Mobile App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/work/augmented-reality-for-transport-app monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623374473880-KVO1HNP0HPN1629I8UXQ/ar-blog-post.png Work - Digital Innovation Lead | Augmented Reality for Land Resumption Engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/work/digital-transformation-for-state-schools monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623334757423-HA9DWXKV5Q7RDN2BYC4I/project-det.jpeg Work - Digital Experience Lead | Enterprise School Network Platform - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623334850990-J159OFWFSGON86UPSJZZ/screencapture-autismhub-education-qld-gov-au-2021-06-11-00_17_41.png Work - Digital Experience Lead | Enterprise School Network Platform https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623334906215-5RGMXV83U4WBYHZT4X2W/screencapture-eqi-au-2021-06-11-00_16_5.png Work - Digital Experience Lead | Enterprise School Network Platform https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623335245589-02HFA7NPKEZW2C2I54ED/ios-qschools.jpg Work - Digital Experience Lead | Enterprise School Network Platform https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623334912201-MBY4KT1AZWXR8WCVVEKP/screenshot-teachqld.png Work - Digital Experience Lead | Enterprise School Network Platform https://www.anastasiaarmstrong.com.au/work/your-rights-crime-and-the-law monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623333675956-PTIPC4B5304XUI61JQBX/project-yrcl.jpeg Work - Digital Product Lead | Whole-of-Government Topic-Based Web Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/thoughts daily 0.75 2025-07-28 https://www.anastasiaarmstrong.com.au/thoughts/experiential-retail monthly 0.5 2025-07-28 https://www.anastasiaarmstrong.com.au/thoughts/customer-experience-its-not-about-the-tv monthly 0.5 2021-06-11 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/1623375754366-0NSR262ORVGD1MHR4OG4/blog-post-a.png Thoughts - Customer experience – ‘It’s not about the TV’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiaarmstrong.com.au/home daily 1.0 2026-05-07 https://images.squarespace-cdn.com/content/v1/60c192aaa68b147617baf4c9/9967b8f3-ab36-4fda-9eba-512e6ce41c82/IMG_1311.jpeg