I turn messy problems into experiences people actually want to use.

I've been doing customer-centred digital delivery since 2012.

I work end-to-end. From messy problem to tested solution. Research, strategy, journey mapping, screen design, stakeholder narrative. Fast, and with a bias for getting things in front of real people as quickly as possible.

What's changed recently is the speed at which I can do all of this.

I'm AI-native. I use Claude, Claude Design, Claude Cowork, Claude Code, Figma Make, ChatGPT, and Microsoft Copilot not as shortcuts but as thinking partners, compressing weeks into days without losing the rigour. I've built my own agents, created design systems in hours, and embedded agentic AI solutions into future state experiences.

I apply behavioural science to how I design. I work across primary and secondary research. And I bring the whole story together for the people who need to say yes.

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EMPLOYMENT EXPERIENCE

Senior Manager Experience Design → NRMA - Road, Rewards, Travel

Senior Service Designer → Department of Employment and Workplace Relations (Contract)

Customer Experience Design Lead → Department of Transport and Main Roads, Queensland Government (Contract)

Global Intentional Experience Lead → GHD (Contract)

Global CX Transformation Guide → GHD (Contract)

Senior Design Lead → Australian Retirement Trust

Manager, Digital Maturity → Department of Transport and Main Roads, Queensland Government

Manager, Digital Solutions → TransLink, Queensland Government

Manager, Web Services → Department of Education and Training, Queensland Government

Customer Insight Manager One-Stop Shop → Department of Innovation, Science, Information Technology and the Arts, Queensland Government

Principal Project Manager, Your rights, crime and the law franchise → Department of Justice and Attorney-General, Queensland Government

Senior Web Officer/Online Officer → Department of Justice and Attorney-General, Queensland Government

EDUCATION

Bachelor of Psychological Science → Griffith University

Master of Business Administration (MBA) → UNSW (Graduate 2028) 

PROJECTS